I am sure you have detected of Pay Per Click advertising (PPC for short), I'm sure you have detected of it because it is one of if not the most popular route of advertising on the internet. Millions of folk and businesses are exploitation PPC advertising to driving extremely targeted traffic to their websites and promote their online or even as offline businesses.

So, who exactly uses online advertising?

Well, nearly everyone that has an online or offline business and has a website for that business. From bantam little one man operations, to mammoth multi billion dollar companies...PPC advertising is a great way for anyone to driving extremely targeted and effective traffic to their website.

Here is a small example of simply several of the folk who use PPC:

- Inter